It has long been known that heating tobacco is a better option than burning it. It finally came to be after years of research and development at Philip Morris International (PMI), providing adults who would otherwise continue to smoke or use other nicotine products with our cutting-edge substitute for traditional cigarettes.

To smoke a cigarette, it must first be lit. At the tip of the cigarette, it burns at 600°C, but a puff can raise the temperature to over 800°C. The majority of dangerous and potentially dangerous substances are released during burning and end up in the smoke that smokers inhale.

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In contrast, processed tobacco can be heated to 350°C using PMI’s heat-not-burn device, which releases tobacco flavor without causing fire, ash, or smoke. The IQOS tobacco heating system emits 95% less harmful chemicals on average than cigarettes* and doesn’t produce smoke because it heats the tobacco rather than burning it. It is crucial to note that IQOS is not risk-free and does not always equate to a 95% risk reduction.

What are goods made with heated tobacco?

As the name implies, heated tobacco products, also known as heat-not-burn products, heat tobacco rather than burn it.

While there are other heat-not-burn products available, the world’s best heated tobacco product is made by IQOS. With its HeatControlTM Technology, IQOS allows you to heat tobacco to 350°C without burning it. Compared to cigarettes, this offers a premium tobacco experience that leaves less ash and fire residue on your hands, hair, and clothing.

IQOS heat-resistant gadgets

At the moment, two versions of three IQOS devices are offered. The holder and the charger are the two primary parts of the original model. An integrated, all-in-one device that combines the holder and the charger is the second kind of device. Adults who would otherwise keep smoking or using other nicotine products should use IQOS.

The IQOS 3 DUO, our most sophisticated IQOS gadget to date, falls under the first category. With our fastest charging holder to date (just 1 minute and 50 seconds for the first use), the IQOS 3 DUO holder offers 20 tobacco experiences total before the need to recharge the pocket charger. Thanks to our extensive selection of IQOS accessories, it also comes with over 1000 unique customization options.

The IQOS 3 Multi, the third IQOS device, is an integrated product that houses both the charger and the holder. Before requiring a recharge, the all-in-one pocket-sized device provides ten consecutive HEETS experiences. Users of IQOS who are of legal age can personalize it with a plethora of customization options, making it lightweight and portable.

How do heat-not-burn devices made by IQOS operate?

The first step in using any IQOS heat-not-burn device is to place the HEETS stick into the holder. After turning on the heater by pressing a button, draw on the hot tobacco stick. When the HEETS stick is done, just take it out of the holder and throw it away.

Our dedication to excellence

Our main goal is to provide IQOS users who are of legal age with a premium tobacco experience; the difference lies in the way we prepare tobacco. In order to optimize the tobacco for heating, each HEETS contains tobacco that has been specially prepared using a patented, one-of-a-kind processing method known as the “cast leave process.” The best tobacco leaves are ground into a powder and then reconstituted into tobacco sheets using this process. When combined with all the other components, these crimped sheets form a tobacco plug that is known as a HEETS stick.

HEETS tobacco sticks for IQOS devices offer a flavor experience that is similar to that of a cigarette and are available in a variety of tobacco flavors, from rich to refined, including new aromatic blends and tobacco with menthol. We guarantee that every IQOS user who is of legal age will find the HEETS flavor that best suits their palate among our assortment.